You've heard about online dating or you can be using one of the online dating sites. We've bet that you have though a few times about launching your own online dating service. If you have made your research on the topic, you already know that matchmaking is quite a profitable business, with the US online dating services collectively making around $1 billion annually. If you have made your research, you already know that you need learn psychology and visit some lecture on online dating business to make your online dating agency a success. Something is still missing yet, which keeps you away from actually launching your career in online dating. The absence of the knowledge of basic steps of starting your own dating agency is what makes your dreams about matchmaking business remain dreams. In order to help we've created the list of steps that you need to take in order to launch your own matchmaking agency.
Determine Your Client Base
The very first thing you need to figure out before starting your online agency is to whom it should appeal. There are online dating agencies that appeal to everyone and there are niche online dating services for LGBT+ people, for people over 50. It is up to you to choose, but starting from the niche services are easier than from mainstream chart, as there is less market competition.
Name Your Agency
The easiest and the hardest part about starting your online dating agency is picking the name. While it may seem to be the easiest thing to do, you need to pick the original and unique name in order to not get into copyright infringement case. So, Google all the names that come up to your head. Otherwise, you either won't be able to register your agency or you'll get into serious problems with name-sake companies.
Register Your Agency
Contact your local government in order to register your dating agency. This may be one of the hardest things to do, as you would need to fill up a lot of tax forms and so on and so on.
You need to research the market and find out the prices that you can set in order to be more attractive to your prospective partners.
Create a Website
Here you need to figure out what kind of a site you won't. A simple site may cost you between $1,000 and $3,000, while a site that would allow you to compete with other services may cost up to $25,000.
Organize a Speed Dating Event
The best place would be some local restaurant. It must be a top-notch event as it would allow you to create a clients contact list.